Guigui's Farm.
GuiGui’s Farm is a vegetable farm located in Wauthier-Braine on the edge of the Halle forest in Belgium that offers organic, local and seasonal products.
The consumer is in direct contact with the producer and has the possibility to see where the products come from.
Following the health crisis, consumers have turned to local products and are more careful about what they put on their plate. Some of them also have more time to cook.
In this context, and in order to establish a true brand preference in GuiGui’s Farm called upon CBA Design to review their visual identity system.
![Guigui's Farm 1 220309 GuiguizFarm CaseStudy 18 scaled](https://cba-design.com/belgium/wp-content/uploads/sites/10/2022/03/220309_GuiguizFarm_CaseStudy-18-scaled.jpg)
![Guigui's Farm 2 CBA Design Project Altos Visuel 2](https://cba-design.com/wp-content/uploads/2021/05/CBA-Design-Project-Altos-Visuel-2-1400x778.jpg)
![Guigui's Farm 3 220309 GuiguizFarm CaseStudy 19 scaled](https://cba-design.com/belgium/wp-content/uploads/sites/10/2022/03/220309_GuiguizFarm_CaseStudy-19-scaled.jpg)
![Guigui's Farm 4 220510 Post Guigui 1 2 scaled 1](https://cba-design.com/france/wp-content/uploads/sites/2/2023/11/220510_Post_Guigui-1-2-scaled-1.jpg)
![Guigui's Farm 5 220510 Post Guigui 2 2 scaled 1](https://cba-design.com/france/wp-content/uploads/sites/2/2023/11/220510_Post_Guigui-2-2-scaled-1.jpg)
![Guigui's Farm 6 CBA Design Project Altos Visuel 3](https://cba-design.com/wp-content/uploads/2021/05/CBA-Design-Project-Altos-Visuel-3-1400x778.jpg)
![Guigui's Farm 7 visuel INTERNAL HERO 1440 x 560 08](https://cba-design.com/wp-content/uploads/2021/05/visuel_INTERNAL_HERO_1440-x-560_08-1400x544.jpg)
The agency developed an identity that could be adapted to different communication channels. A flexible label system was designed to easily produce new labels according to the season’s products.
Flexibility through Seasons.
![Guigui's Farm 8 220309 GuiguizFarm CaseStudy 20 scaled](https://cba-design.com/belgium/wp-content/uploads/sites/10/2022/03/220309_GuiguizFarm_CaseStudy-20-scaled.jpg)
![Guigui's Farm 9 CBA Design Project Altos Visuel 5](https://cba-design.com/wp-content/uploads/2021/05/CBA-Design-Project-Altos-Visuel-5.jpg)
![Guigui's Farm 10 Altos Thumbnail 1140 x 1140 1120x1120 1](https://cba-design.com/wp-content/uploads/2021/06/Altos-Thumbnail_1140-x-1140-1120x1120-1.jpg)
![Guigui's Farm 11 220309 GuiguizFarm CaseStudy 27 scaled](https://cba-design.com/belgium/wp-content/uploads/sites/10/2022/03/220309_GuiguizFarm_CaseStudy-27-scaled.jpg)
![Guigui's Farm 12 220309 GuiguizFarm CaseStudy 26 scaled](https://cba-design.com/belgium/wp-content/uploads/sites/10/2022/03/220309_GuiguizFarm_CaseStudy-26-scaled.jpg)
![Guigui's Farm 13 210118 Gif WebMobile 1536x463 1](https://cba-design.com/france/wp-content/uploads/sites/2/2022/06/210118_Gif_WebMobile-1536x463-1.webp)
![Guigui's Farm 14 220309 GuiguizFarm CaseStudy 25 scaled](https://cba-design.com/belgium/wp-content/uploads/sites/10/2022/03/220309_GuiguizFarm_CaseStudy-25-scaled.jpg)
![Guigui's Farm 15 220309 GuiguizFarm CaseStudy 22 2048x854 1](https://cba-design.com/france/wp-content/uploads/sites/2/2022/06/220309_GuiguizFarm_CaseStudy-22-2048x854-1.jpeg)
![Guigui's Farm 16 220309 GuiguizFarm CaseStudy 17 scaled](https://cba-design.com/belgium/wp-content/uploads/sites/10/2022/03/220309_GuiguizFarm_CaseStudy-17-scaled.jpg)
![Guigui's Farm 17 CBA Design Project Altos Visuel 4](https://cba-design.com/wp-content/uploads/2021/05/CBA-Design-Project-Altos-Visuel-4-1400x778.jpg)
![Guigui's Farm 18 220309 GuiguizFarm CaseStudy 28 scaled](https://cba-design.com/belgium/wp-content/uploads/sites/10/2022/03/220309_GuiguizFarm_CaseStudy-28-scaled.jpg)