GuiGui’s Farm is a vegetable farm located in Wauthier-Braine on the edge of the Halle forest in Belgium that offers organic, local and seasonal products.
The consumer is in direct contact with the producer and has the possibility to see where the products come from.
Following the health crisis, consumers have turned to local products and are more careful about what they put on their plate. Some of them also have more time to cook.
In this context, and in order to establish a true brand preference in GuiGui’s Farm called upon CBA Design to review their visual identity system.
The agency developed an identity that could be adapted to different communication channels. A flexible label system was designed to easily produce new labels according to the season’s products.