The Parisian house of delicacies.
After the opening of the first boutique in China, the international design agency is once again assisting Lenôtre in the evolution and execution of its retail concept in the context of the opening of its second store in Japan.
The objective? Cultivate a unique relationship with the clientele by telling the French story and providing a refined French experience.
A soft, contemporary and precious setting
Inspired by the creative concept of the Lenôtre boutiques, the place in Nice consists of two distinct spaces: a 70m2 boutique and a 30m2 terrace. A real playground that allows the agency to imagine an attractive and gourmet scenography, in the image of the house’s pastries.
A boutique that resembles a soft, contemporary and precious case, the result of a true collaboration between the CBA and Lenôtre teams.
Lenôtre has once again entrusted the CBA team with the deployment of their retail concept for their second store in Japan, located in the LUMINE Tachikawa shopping center in Tokyo.