Lenôtre

The Parisian house of delicacies

BUSINESS NEEDS

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YEAR

2023

CBA Design is once again collaborating with Maison Lenôtre in the design and implementation of its new retail space in Japan.

The Parisian house of delicacies.

/ BACKGROUND
Lenôtre, France’s leading gastronomic house, also known as “Artisans-Creators of Emotions“, founded by Gaston Lenôtre, is an innovative brand, thanks in particular to recipes constantly revisited by the greatest chefs.
 
The company opened a new boutique in Japan, in the LUMINE Tachikawa shopping centre in Tokyo. CBA Design accompanies the House in the deployment of their retail concept for their second store in Japan.
 
In 2022, the company had opened a new boutique and chose to set up in the south of France, near the city of Nice, in the CAP3000 shopping center. CBA Design had accompanied the House in the deployment of their retail concept on their 12th store in France.

After the opening of the first boutique in China, the international design agency is once again assisting Lenôtre in the evolution and execution of its retail concept in the context of the opening of its second store in Japan.

The objective? Cultivate a unique relationship with the clientele by telling the French story and providing a refined French experience.

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/ CREATIVE EXPRESSION

A soft, contemporary and precious setting

Inspired by the creative concept of the Lenôtre boutiques, the place in Nice consists of two distinct spaces: a 70m2 boutique and a 30m2 terrace. A real playground that allows the agency to imagine an attractive and gourmet scenography, in the image of the house’s pastries.

A boutique that resembles a soft, contemporary and precious case, the result of a true collaboration between the CBA and Lenôtre teams.

/ Cap 3000
/ boutique in Japan

Lenôtre has once again entrusted the CBA team with the deployment of their retail concept for their second store in Japan, located in the LUMINE Tachikawa shopping center in Tokyo.

CBA had already assisted Lenôtre in the deployment of its Parisian retail concept in Asia. Discover it right here.

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