France
Paris
62 pages of in-depth analysis reveal 9 fundamental design insights, illustrated by more than 60 global case studies and 27 strategic opportunities for brands. An essential guide for organizations seeking to create positive impact through design.
Brands are redefining their engagement rules in a fragmented digital world, creating flexible design systems that adapt to different cultural contexts while maintaining their essence. From sonic identities to brand collaborations, this flexibility enables more authentic and relevant connections with different audiences.
Turn climate challenges into leadership opportunities. Climate change is a reality. Transform this challenge into an opportunity by integrating resilience into your brand strategy and become an agent of positive change.
Turn climate challenges into leadership opportunities. Climate change is a reality. Transform this challenge into an opportunity by integrating resilience into your brand strategy and become an agent of positive change.
Engage your consumers with an authentic story. Beyond declarations, consumers demand proof. Learn how to transform your sustainability commitment into an authentic and engaging narrative that builds trust.
Physical and digital spaces reimagined to foster social interactions and a sense of belonging, while integrating digital changes that enhance connectivity. They provide an environment conducive to informal meetings around shared activities, weaving a social network and promoting shared experiences.
Connect authentically with your communities. Third places are redefining social interaction. Discover how to leverage this phenomenon to create authentic connections with your communities and transform your physical spaces into vibrant destinations.
Meet the new generation’s desire for balance. The younger generation seeks balance between connection and disconnection. Discover how to meet this aspiration by creating brand experiences that combine well-being and engagement.
The pursuit of longevity evolves from niche interest to mainstream aspiration, driven by advances in biotechnology and personalized health monitoring. Various sectors adapt to address this new vision of life optimization.
The pursuit of longevity evolves from niche interest to mainstream aspiration, driven by advances in biotechnology and personalized health monitoring. Various sectors adapt to address this new vision of life optimization.
Society dissolves boundaries between age-based behaviors and expectations, challenging assumptions about appropriate activities and lifestyles. Brands rethink traditional segmentations to create more inclusive experiences.
In a complex world, humor and joy are invaluable assets. Discover how to inject a dose of playfulness into your brand to differentiate yourself and create memorable experiences.
In a complex world, humor and joy are invaluable assets. Discover how to inject a dose of playfulness into your brand to differentiate yourself and create memorable experiences.
Explore the potential of AI for personalized experiences. Discover how to leverage the potential of virtual companions to create personalized and augmented experiences.
PULSE 2025 maps the key design insights and trends transforming brands and businesses globally. A strategic report that analyzes how useful design can create positive impact at different scales, from individual experience to planetary issues, offering practical directions for innovation and transformation.
Developed by a team comprising members from various countries in the CBA network, the study identifies significant opportunities through multi-sector analysis. The report presents practical cases of brands leading changes in their segments, from small businesses to large corporations, demonstrating how strategic design can respond to contemporary challenges.
In a scenario of rapid transformations, design emerges as a fundamental tool for navigating complexities. The presented insights reflect profound changes in society, technology, and consumer behavior. From sustainable solutions to innovative digital experiences, PULSE 2025 offers a complete overview of the trends that will shape the future of brands.
The analysis covers various sectors and markets, exploring how brands are using design to create more meaningful connections with their audiences. The document examines everything from physical retail transformations to innovations in digital experiences, highlighting how user-centered design can generate value for both consumers and businesses.
Each insight is supported by real cases and emerging trends, providing practical implementation suggestions. The report highlights how companies can use strategic design to develop more relevant and impactful products, services, and experiences, considering environmental, social, and economic aspects.
PULSE 2025 serves as an essential guide for professionals and organizations seeking to create positive transformation through useful design, offering valuable perspectives on innovation, sustainability, and consumer experience.
Transform your business with PULSE 2025 insights.
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