Brand

with

Heart

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/ about us

WHO WE ARE

CBA USA is based in the heart of New York City, where since 2010, we’ve been pioneering

new ways of branding.

Originally founded in Paris in 1982, we’ve built our reputation on deep client relationships and our passion for breakthrough strategic and creative clarity.

Our promise to you is a journey of discovery, for a better understanding of your brand and its true potential to positively impact people’s lives. With offices in 10 countries, we leverage our network to offer a global perspective on problem solving.

in Sprint Mode™

Blimp
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What
We do

What
We do

What
We do

What
We do

What
We do

What
We do

01

Identity design

/ Brand Identity and Identity Systems
/ Corporate Identity
/ Brand Positioning
/ Brand Architecture
/ Naming
/ Copywriting
/ Design Implementation

02

Packaging design

/ Portfolio Architecture
/ Pillar Visualization
/ Packaging Graphics
/ Structure Design

03

CREATIVE & BRAND STRATEGY

/ User Experience
/ Ethnographic Research
/ Societal & Cultural Trends
/ Competitive Analysis
/ Experience Mapping
/ Semiotic Analysis
/ Brand Archealogy
/ Consumer Validation

04

Sprint Mode™

Sprint Mode™ is a collaborative and agile service that infuses speed and efficiencies to solving business and creative challenges.

Wanting to pilot a new service?
Need to launch a new product fast?
Reinventing an internal process?
Trying to create a portfolio strategy?

All great candidates for a CBA SPRINT!

/ OUR VALUES

we believe in
entrepreneurship

We’re ever mindful of the right direction to steer a project. We share a common understanding of your needs because whatever you’re going through, we’ll have been through it too. We're industry trailblazers. We make strategic decisions and take actions that we know will help propel your company onwards and upwards.

We’re just like you.

we believe in
agility

We work with you, not for you. We believe that collaborative, co-designing teams work best. Cooperation creates a chain reaction between us. This gives us the power to move faster so that we can efficiently adapt a project from a design perspective every step of the way.

We love collaboration.

we believe in
passion

Passion feeds our creativity and is intrinsic to what makes us designers. A shared love of design brings people together from different backgrounds and cultures. This unique chemistry is one of our key strengths and helps make our designs stand out from the crowd.

We have fire in our soul.

we believe in
curiosity

We’re naturally inquisitive, always on the lookout for new solutions that’ll stretch our creative talents. Curiosity is in our DNA, but it’s not all about effective design, it’s about discovering smart ways to solve problems.

We’re creative cats.

we believe in
empowerment

We empower our people and yours. This conjures up a melting pot of skills and talent for us to draw from, adding value to what we do. We give our teams the strength to be brave leaders who can run with an idea and achieve creative excellence. We enable everyone to make a positive impact on the world around them.

We’re the wind beneath your wings.

Our

Team

Jean-Marc Rinaldi

/ Chief Executive Officer

Elainne Roberton

/ Managing Partner

Rutger Thiellier

/ Executive Creative Director

Will Burke

/ Chief Innovation Officer

Laura Gilbert

/ Director of Operations

Agency
life.

An international team of designers, each more passionate than the next.

At CBA, we are a big family, and we are always on the lookout for new talent eager to join the adventure.

Our international network.

We are a network of 330 professionals based in 12 countries across the globe, sharing the same mindset.

 
CBA Paris France 2

Europe, France

CBA Paris

96 Rue Edouard Vaillant,
92300, Levallois-Perret

CBA NewYork USA

America, USA

CBA USA

276 5th Avenue #305
New York, NY 10001

CBA Lima Latam 1

LatAm, Peru

CBA B+G Lima

Headquarters:
Rua Álvaro Rodrigues, 403 – Brooklin
04582-000 – São Paulo, SP, Brazil

CBA Mexico Latam

LatAm, Mexico

CBA B+G Mexico

Headquarters:
Rua Álvaro Rodrigues, 403 – Brooklin
04582-000 – São Paulo, SP, Brazil

CBA SaoPaulo Latam

LatAm, Brazil

CBA B+G

Headquarters:
Rua Álvaro Rodrigues, 403 – Brooklin
04582-000 – São Paulo, SP, Brazil

CBA Milan Italia

Europe, Italy

CBA Italy

Via San Francesco 15,
20122 – Milano

CBA Istambul Turkey

MO, Turkey

CBA Istanbul

Arnavutköy Kuruçesme Cad.
No: 12/1 Beşiktaş 34345
Istanbul - Turkey

CBA Madrid Spain

Europe, Spain

CBA Spain

Calle de Ríos Rosas, 26
28003 Madrid

CBA Barcelona Spain

Europe, Spain

CBA Spain

Calle Bolivia, 68 - 70
08018 Barcelona

CBA London UK

Europe, United Kingdom

CBA London

16 Theobalds Road, Holborn,
London, WC1X 8SL

CBA Moscow Russia

Eurasie, Russia

CBA NVM

Petrovsky Blvd, 19/2 building 1
127 051 Moscow, Russia

CBA Brussel Belgium

Europe, Belgium

CBA North Europe

Fosbury & Sons,
185 Chaussée de la Hulpe,
1170 Watermael-Boitsfort

CBA Singapor Singapor

Asia, Singapore

CBA Singapore

71 Robinson Rd,
#07-01 068895 Singapore

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