The home of

Unordinary ideas.

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We are CBA, a vibrant collective of nine entrepreneurial studios, powered by WPP's global reach.
As a leading global branding agency, we deliver big agency impact with a small agency feel.

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new ways of branding.

CBA USA is based in the heart of New York City, where since 2010, we’ve been pioneering

Originally founded in Paris in 1982, we’ve built our reputation on deep client relationships and our passion for breakthrough strategic and creative clarity.

Our promise to you is a journey of discovery, for a better understanding of your brand and its true potential to positively impact people’s lives. 

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CBA blimp 11.02.22 01
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/ our approach.

In today’s challenging market, where growth isn’t easy, brands simply cannot afford to be ordinary.
We believe in Unordinary Ideas: brand strategies that reject the expected, demand attention, build emotional resonance, and compel action. 

Ordinary is a death knell for brands. Most brands are blending in, not standing out. In fact,  according to BAV data, 80% of the world’s leading brands have seen their uniqueness erode, hindering brand equity and business growth.

But data proves that Unordinary Ideas -the kind that are truly creative, differentiated, and culturally relevant- don’t just look good. They drive superior customer engagement, build undeniable brand equity, and deliver serious business returns.

/ WHO WE ARE.

Small agency feel. Big agency capabilities.

We’re not just another agency; we’re the vibrant alternative to the big network grind and the limited scale of creative boutiques. We blend local insight, agility, and an entrepreneurial spirit with the unparalleled global reach and deep talent pool of WPP, offering truly international branding solutions

What we DO

/ OUR 360° BRANDING OFFER.

Unleashing Unordinary Ideas across your entire brand journey.

01

Identity design

/ Brand Identity and Identity Systems
/ Corporate Identity
/ Brand Positioning
/ Brand Architecture
/ Naming
/ Copywriting
/ Design Implementation

02

Packaging design

/ Portfolio Architecture
/ Pillar Visualization
/ Packaging Graphics
/ Structure Design

01

Identity design

/ Brand Identity and Identity Systems
/ Corporate Identity
/ Brand Positioning
/ Brand Architecture
/ Naming
/ Copywriting
/ Design Implementation

02

Packaging design

/ Portfolio Architecture
/ Pillar Visualization
/ Packaging Graphics
/ Structure Design

03

CREATIVE & BRAND STRATEGY

/ User Experience
/ Ethnographic Research
/ Societal & Cultural Trends
/ Competitive Analysis
/ Experience Mapping
/ Semiotic Analysis
/ Brand Archealogy
/ Consumer Validation

04

Sprint Mode®

Sprint Mode® is a collaborative and agile service that infuses speed and efficiencies to solving business and creative challenges.

Wanting to pilot a new service?
Need to launch a new product fast?
Reinventing an internal process?
Trying to create a portfolio strategy?

All great candidates for a CBA SPRINT!

03

CREATIVE & BRAND STRATEGY

/ User Experience
/ Ethnographic Research
/ Societal & Cultural Trends
/ Competitive Analysis
/ Experience Mapping
/ Semiotic Analysis
/ Brand Archealogy
/ Consumer Validation

04

Sprint Mode®

Sprint Mode® is a collaborative and agile service that infuses speed and efficiencies to solving business and creative challenges.

Wanting to pilot a new service?
Need to launch a new product fast?
Reinventing an internal process?
Trying to create a portfolio strategy?

All great candidates for a CBA SPRINT!

/ OUR VALUES

we believe in
entrepreneurship

We’re ever mindful of the right direction to steer a project. We share a common understanding of your needs because whatever you’re going through, we’ll have been through it too. We're industry trailblazers. We make strategic decisions and take actions that we know will help propel your company onwards and upwards.

We’re just like you.

we believe in
agility

We work with you, not for you. We believe that collaborative, co-designing teams work best. Cooperation creates a chain reaction between us. This gives us the power to move faster so that we can efficiently adapt a project from a design perspective every step of the way.

We love collaboration.

we believe in
passion

Passion feeds our creativity and is intrinsic to what makes us designers. A shared love of design brings people together from different backgrounds and cultures. This unique chemistry is one of our key strengths and helps make our designs stand out from the crowd.

We have fire in our soul.

we believe in
curiosity

We’re naturally inquisitive, always on the lookout for new solutions that’ll stretch our creative talents. Curiosity is in our DNA, but it’s not all about effective design, it’s about discovering smart ways to solve problems.

We’re creative cats.

we believe in
empowerment

We empower our people and yours. This conjures up a melting pot of skills and talent for us to draw from, adding value to what we do. We give our teams the strength to be brave leaders who can run with an idea and achieve creative excellence. We enable everyone to make a positive impact on the world around them.

We’re the wind beneath your wings.

/ OUR VALUES

we believe in
entrepreneurship

We’re ever mindful of the right direction to steer a project. We share a common understanding of your needs because whatever you’re going through, we’ll have been through it too. We're industry trailblazers. We make strategic decisions and take actions that we know will help propel your company onwards and upwards.

We’re just like you.

we believe in
agility

We work with you, not for you. We believe that collaborative, co-designing teams work best. Cooperation creates a chain reaction between us. This gives us the power to move faster so that we can efficiently adapt a project from a design perspective every step of the way.

We love collaboration.

we believe in
passion

Passion feeds our creativity and is intrinsic to what makes us designers. A shared love of design brings people together from different backgrounds and cultures. This unique chemistry is one of our key strengths and helps make our designs stand out from the crowd.

We have fire in our soul.

we believe in
curiosity

We’re naturally inquisitive, always on the lookout for new solutions that’ll stretch our creative talents. Curiosity is in our DNA, but it’s not all about effective design, it’s about discovering smart ways to solve problems.

We’re creative cats.

we believe in
empowerment

We empower our people and yours. This conjures up a melting pot of skills and talent for us to draw from, adding value to what we do. We give our teams the strength to be brave leaders who can run with an idea and achieve creative excellence. We enable everyone to make a positive impact on the world around them.

We’re the wind beneath your wings.

Our

Our Team.

Team

Jean-Marc Rinaldi

/ Chief Executive Officer

Elainne Roberton

/ Managing Partner

Rutger Thiellier

/ Executive Creative Director

Laura Gilbert

/ Director of Operations

Agency
life.

An international team of designers, each more passionate than the next.

At CBA, we are a big family, and we are always on the lookout for new talent eager to join the adventure.

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Ready to experience the antidote?