France
Paris
We develop strategic foundations that act like a northstar throughout a Brand’s lifespan. It starts with the Brand Pulse.
The Brand Pulse is the DNA of your Brand, including its purpose, values, personality, positioning and essence.
We infuse speed into your upfront Strategy, crafting the Brand Pulse with our Sprint Mode™ process. This agile Brand Building Experience leads to creative solutions verbal and visual with maximum efficiency, helping Brands (big and small) get to market quicker.
We begin to lay the foundation for your Brand starting with a proprietary exercise we created: the A-Game. The A-Game is an interactive workshop that identifies your Brand’s archetype through a series of multiple choice questions – each honing in on a specific attribute.
In addition to the A-Game, and at the end of Week 1, we will identify your Brand’s Purpose, Values, and Personality.
We refine and pressure test the outputs of Week 1.
Through a series of exercises we uncover our focal points within each area of the Brand Pulse, continuing to massage each element. Together, we refine the Purpose and Values through the Golden Circle and Values exercise.
At the end of Week 2, we will complete the outside ring of your Brand Pulse, adding to the polished Purpose, Values and Personality a succinct Positioning.
We carve out the Essence, solidifying the strategic foundation.
All elements crafted to date come together to shape the Essence, a short phrase with encapsulates the heart of your Brand. Also, Visual exercises begin.
At the end of Week 3 the Brand Pulse is complete. This sets us up for our next stage, Brand Visualization.
The above is an outline of a typical 3 week Sprint Mode™ experience. Let’s talk about how we can mold the above to best fit your Brand challenges and goals.
