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Within 28 years of existence, the Grand Prix Stratégies du Design prize list counts only creative work that arestill today high-standards for the design world, and which have contributed topromote it far beyond its borders.This year, the jury unanimously decidedto award an highly creative and in the air project with great potential: NUMA.The tight collaboration between CBA, Ogilvy Red and NUMA, the new face andplace of digital innovation and entrepreneurship in Paris got the highestrecognition, with the Grand Prix and two other awards : one for its namecreation, associating Numérique (digital in French) and Human, and one for itsvisual identity, which stands as an impactful brand and an open window onto theworld and opportunities.
Two other works of CBA were rewarded: K by Kronenbourg and its pop and fun graphic style received the 1st Prize in the
Branding & Packaging – Consumer Branding category, whereas la Maison Maille was praised for its refinement and the consistency of its global brandexperience, wining the 1st Prize in the Global Design category.
This overall success illustrate the new spirit and reality of CBA, which led to our repositioning last year : a better cross-over of ourdesign expertise, a strategic upstream involvement with visionary clients-partnerswho are game-changers in their fields, and a bold creativity which reveals theinner personality of powerful brands.
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© CBA DESIGN 2021
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