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To help Häagen-Dazs take its iconic flavor to the streets, CBA imagined an inventive way to transform their delivery trucks. Each fleet showcases local cityscapes within the reflection of an indulgent ice cream scoop, creating special moments of discovery. And by tapping into the nature of cities, where so much is experienced from up above, CBA designed ice cream parlor-style graphics for the top of each truck, creating joyful Häagen-Dazs moments from all perspectives.
With over 8 years of category experience, Claire Chevallier has just joined CBA Retail’s team as account director, to help support our clients and grow our accounts strategically.
Claire graduated from Audencia School with a degree in marketing, design and creation, and from the European Business Business School. Claire started her career in Paris, but has worked around the world with brands like Suez, Bpifrance, Sanofi, SNCF, Club Med, Accor, Eram, Fnac, ADP, and Unibail Rodamco.
With over 9 years of experience, Rémi joins CBA as the new business director for CBA retail, in order to contribute to the dynamic growth and to develop projects abroad.
After graduating from Ecole Nationale Supérieure d’architecture of Lyon and from Sup de Pub, Rémi Le Druillenec discovered the world of branding and design and has worked with brands such as Air France, Crédit Agricole, Optic 2000 and Unibail Rodamco.
After 11 years in design and branding, Catherine Vieux joins us as the new senior creative director of the retail branch, in order to contribute to the creative development of current and new projects.
She graduated from ESSEC BBA and from Créapole where she specialized in interior architecture, and then began her career as a designer, and later a creative director for brands like Peugeot, Crédit Agricole International, Leroy Merlin, André, Well&well, Agences Club Med, and PickUp Store.
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