CBA USA is launching a division specializing in strategy for fast-growing start- ups.
Our office, originally founded in San Francisco over 15 years ago, has continued to evolve and grow. With a history of working with some of the world’s most iconic consumer-loved brands and building upon strategic foundations that marry performance, visual language, and storytelling, CBA USA has decided to offer a more specific service to start-ups in the US market, that need strategic direction.
With solid experience and established credibility in the startup’s ecosystem, we’ve observed one key insight: Startups tend to focus on perfecting their product and its technical aspects, but in doing so, they can miss a crucial element: their brand. Realizing this significant oversight, we have accompanied startups for quite some time, crafting their brand strategies hand in hand.
Below the Brand is dedicated to developing foundational brand and product strategies for start-ups with ambitious goals. It focus solely on achieving growth objectives by:
- Helping organizations clarify their competitive advantages
- Organizing their product offerings
- Developing critical sales and marketing assets that create immediate impact
Some of our client's testimonials
Below the Brand was just what we needed! They’re talented, strategic and move fast – exactly what a start up needs. We did a “Sprint Mode” with them and it turned out great.
The whole process was super collaborative, and by starting with really well thought-out ideas and then working through a number of rapid iterations, they added a ton of strategic and creative value fast and effectively.And best of all – they’re fun to work with!
— Jordan Silbert, founder of Agro
Working with the Below the Brand team was my secret weapon while building a marketing function from scratch.
From value proposition design to brand strategy to architecture and naming, they helped our team create foundational assets that set Brightseed up for success. Without collaborating remotely in Sprint Mode® I would not have been able to scale marketing in such an efficient and inspiring way
— Emma Cooper Mullin, Senior Director of Marketing, Brightseed
Working with the Below the Brand team was my secret weapon while building a marketing function from scratch.
From value proposition design to brand strategy to architecture and naming, they helped our team create foundational assets that set Brightseed up for success. Without collaborating remotely in Sprint Mode® I would not have been able to scale marketing in such an efficient and inspiring way
— Emma Cooper Mullin, Senior Director of Marketing, Brightseed
We felt they were a very good fit.
More importantly, their team gave us confidence that they would care for our brand with the same level of commitment as we would ourselves.
— Ajay Prakash, founder & CEO, Rinse
Outstanding perceptions of quality, general health and no fishy aftertaste, which is a direct reflection of the unique packaging and allows us to stand out at shelf.
— Susmita Vellanki, Vice President of Marketing, Epion Brands
Outstanding perceptions of quality, general health and no fishy aftertaste, which is a direct reflection of the unique packaging and allows us to stand out at shelf.
— Susmita Vellanki, Vice President of Marketing, Epion Brands
