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The Transform awards recognize best practice in corporate, product and global brand development work, with categories focusing on strategy, execution, content and evaluation. CBA is honored to have been shortlisted in the categories of u0022best brand experience,u0022 u0022best use of packaging,u0022 u0022best use of packaging,u0022 u0022best development of a new brand within an existing brand portfolio,u0022 and u0022best visual identity in the charity/NGO/non-profit sectoru0022 for our work with Purina Beyond E-Commerce, Häagen-Dazs, Alouette and British Benevolent Society.
The Dieline Awards formally recognize the absolute best in consumer product packaging design worldwide, and it brings awareness to the immense value that lies in well-designed brand packaging. CBA is honored to have been awarded an Outstanding Achievement Award for its work with Purina Beyond.
CBA’s design for Trio is an evolution of the brand’s tapestry design but with a geological bent, encouraging consumers to dig and discover moments of delight both in and on pack.
Inspired by Häagen-Dazs’s heritage and its commitment to sourcing only the finest ingredients from around the world, CBA approached the refresh from 2 strategic angles, old and new. By refreshing a few age-old equities and infusing them with modernity, CBA was able to weave a rich new future for the brand. A tapestry pattern was created, detailing the full story of Häagen-Dazs from source to spoon. Within the tapestry are illustrations of the brand’s foundation, details of its rigorous global search for the perfect ingredients, nods to the founder’s inspiration, and ending with Häagen-Dazs’s first retail store and a table-scape of key ingredients. Applied across the brand’s packaging, collateral and messaging, the tapestry sets a foundation for a whole new era of Häagen-Dazs, evergreen in its premium product but revitalized in the way it conveys this to the world.
The Transform Awards, a global award platform that recognizes and celebrates the most innovative, creative and successful brand work across the world, has awarded CBA 3 awards at their most recent ceremony in New York.
Our work with Häagen-Dazs was awarded for Best Brand Experience , our work for Universal Audio was awarded for Best Packaging and our work with Purina Beyond was awarded a coveted Gold Award for Best Strategic Development of a Brand.
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To help Häagen-Dazs take its iconic flavor to the streets, CBA imagined an inventive way to transform their delivery trucks. Each fleet showcases local cityscapes within the reflection of an indulgent ice cream scoop, creating special moments of discovery. And by tapping into the nature of cities, where so much is experienced from up above, CBA designed ice cream parlor-style graphics for the top of each truck, creating joyful Häagen-Dazs moments from all perspectives.
With over 8 years of category experience, Claire Chevallier has just joined CBA Retail’s team as account director, to help support our clients and grow our accounts strategically.
Claire graduated from Audencia School with a degree in marketing, design and creation, and from the European Business Business School. Claire started her career in Paris, but has worked around the world with brands like Suez, Bpifrance, Sanofi, SNCF, Club Med, Accor, Eram, Fnac, ADP, and Unibail Rodamco.
With over 9 years of experience, Rémi joins CBA as the new business director for CBA retail, in order to contribute to the dynamic growth and to develop projects abroad.
After graduating from Ecole Nationale Supérieure d’architecture of Lyon and from Sup de Pub, Rémi Le Druillenec discovered the world of branding and design and has worked with brands such as Air France, Crédit Agricole, Optic 2000 and Unibail Rodamco.
After 11 years in design and branding, Catherine Vieux joins us as the new senior creative director of the retail branch, in order to contribute to the creative development of current and new projects.
She graduated from ESSEC BBA and from Créapole where she specialized in interior architecture, and then began her career as a designer, and later a creative director for brands like Peugeot, Crédit Agricole International, Leroy Merlin, André, Well&well, Agences Club Med, and PickUp Store.
With a legacy of innovation, superior quality, and technical passion, Universal Audio has always been a natural leader in the category of professional recording equipment. But as the digitization of music proliferated, Universal Audio wanted to create a range of products that could offer that iconic sound to a larger audience. The new range of equipment and tools was created for music aficionados, giving them access to the equipment and sounds used by every major music legend, past and present. For the first time, the brand would sit in big box stores, up against less premium products and facing consumers with little to no understanding of the brand’s legacy.
To help them tackle this challenge, CBA set out to create a design language that could pay homage to the history of the brand and showcase the full range of the equipment’s capabilities. By focusing on the products themselves, CBA created an authentic expression for the brand that represented its superior technical capabilities in a high fidelity way. The result is a clear and understated design system that packs a punch, using photography to express what words cannot: the potential to create truly epic sound.
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