It’s no secret that Alouette is well-known for its delightfully creamy cheeses and spreads, but consumers are increasingly seeking new innovative snacking items in guilt-free sizes. To help Alouette create a new offering that would pack a delicious punch in a snack-able size, CBA leveraged the brand’s existing equities to extend the line with Le Petite Fromage.
The new design for Le Petite Fromage plays up the brand’s new single serve portions, reinforces Alouette’s use of premium and innovative ingredients through food photography, while hand-crafted typography illustrates the wholesome and artful nature of the food within. The end result is a design that truly supports the brand’s tagline: “Little cheese spread, big flavor.”
Imagery by Cyd Converse
