Oliviers & Co is a purveyor of gourmet olive oil from the Mediterranean. Newly acquired by the entrepreneur Geoffroy Roux de Bezieux, Oliviers & Co was eager to affirm its reputation around culinary excellence while preparing its portfolio for global exposure.
To help accelerate the growth of the brand in France and internationally and to update its 60+ stores around the world, Oliviers & Co commissioned CBA to reinvent its visual identity, products and architectural experience.
A revitalized Oliviers & Co visual identity was created around the symbol of the fruit tree for better product recognition abroad. CBA also redesigned the brand’s hierarchy, helping Oliviers & Co to segment by geographical origin, ingredients and flavors with a nod to premium codes across the board. Lastly, the new Oliviers & Co concept-store utilizes a luminous, solar and sensory atmosphere combining wood, cement tiles, and a chromatic palette of greens to express the richness and variety of the Mediterranean. In full, the new design for Oliviers & Co reflects a new premium dimension of the brand, integrates the redesign of retail service codes, makes for a richer customer experience and helps to prepare the brand for its global growth.
