France
Paris
Working closely with our studios around the world – 15 studios in 13 countries – we create unique brand expressions and experiences.
We shape brands.
We create experiences.
We generate value.
We are designers.
We shape brands.
We create experiences.
We generate value.
We are designers.
With our extensive expertise in the Soft Drinks industry, our teams are dedicated to helping you make your brand purposeful and sustainable now and in the future. We are committed to pushing the boundaries of creativity and innovation to enhance your business performance.
RESEARCH . STRATEGY . BRANDING . PACKAGING . RETAIL & ARCHITECTURE . DIGITAL . ACTIVATION . COMMUNICATION
Makers and Designers.
Makers and Designers.
Maison Perrier
Challenge: In a constantly evolving beverage market, Perrier, with 160 years of history, seeks to modernize its image while preserving its heritage and premium positioning.
Solution: Creation of Maison Perrier with CBA Design — from logo to name, distinct packaging for each product line, communication materials, and customer experience, all enhancing the “French touch” and Perrier’s expertise.
Q Mixers
Nescafé
Numen, Spain’s first premium water, aims to revolutionize the market with elegance and finesse.
Challenge: Create a memorable visual identity reflecting luxury and inspiration, while distinctively positioning the brand in the market.
Solution: An iconic bottle, a unique color palette, contemporary typography, and an exclusive baroque frame, creating an elegant and consistent identity across all media.
Perrier x Starck
Perrier celebrates its 160th anniversary with a global limited edition: PERRIER + STARCK. Philippe Starck reimagines the iconic glass bottle.
Challenge: Extend the PERRIER + STARCK bottle design across various communication materials, while maintaining Perrier’s brand consistency.
Solution: Inspired by Fresnel lenses, the Starck bottle features striations that capture light. CBA Design extends this luminosity to the packaging, press kit, key visual, and promotional items, creating an immersive and premium brand experience.
