The "American Home Spirit "
After 15 years of non-presence in France, CBA Retail accompanies Burger King in its ambitious re-launching strategy.
In order to support the recent development of the brand after the acquisition of Quick chain, CBA has worked on building the new Burger King concept for the French market. Generosity of the offer and authentic American DNA are put at the core of the interior & exterior concept.
- AMERICAN RECREATION
Illustrate the American welcoming posture.
- AN AUTHENTIQUE STYLE
Cultivate the 50’s nostalgia well assumed.
Display an uninhibited and daring attitude.
The American storytelling alongside the burger manifesto is powerfully told, to ensure the brand values. A collection of stamps clearly states the brand engagement. In the wake of the social media communication, the tone of voice is uninhibited and triggers customers attention.
This new concept allows consumers to discover the Burger King myth thanks to a brand wall that embodies the unique living legend of Burger King.
In order to reinvent the consumer’s experience on site and revitalize the appeal of the restaurant, CBA implemented an innovative “At home” Burger King concept with the installation of “Do it yourself” tables and digital order terminal.”
The drive-in becomes the prime route and acquires complete services through an assisted path (clarification of the 3 stages and easen navigation). A 100% client oriented approach allows Burger King to streamline circulation flow and optimize ordering at self-order kiosks. Therefore improving customer comfort (Countdown, Bingo orders, slot machines burger). A 100% client oriented plan to streamline circulation and provide comfort to customers.