INSPIRE: Circularity

Are we ready for a circular economy?

A few weeks ago we sat down to chat with designer Fabio Sant’Ana from Braskem about circular economy and the opportunities for generating new business models associated with it. To keep the conversation going, we made five suggestions that include reading, podcasts, conferences and other initiatives related to this urgent and inspiring topic. 

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TED Talk:

Andrew Dent and the importance of thrift

How can we be smarter about the way we make and remake our products? In this TED talk, an expert on sustainable materials shares surprising examples of thriftiness and invites us to reflect on this concept. Check it out here.

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The first recycled goods shopping mall in the world 

Located in Eskilstuna, in Sweden, this stores in this shopping mall only sell second-hand or “upcycled” (products used in a new or different manner) products. Can you imagine that? Watch a video about it here.

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Colgate Latin America

The first recyclable tube  

Besides inspiring more naturalness through its ingredients, the new line Natural extracts is the first of its kind in Latin America to come in a recyclable tube. We’re very proud of having created its new visual identity. Find out more about the work here.

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“The tides have changed” 

Fe Cortez and donut economics 

In this episode of the podcast, activist Giovanna Nader invited Fe Cortez, creator of the  Menos 1 Lixo (1 Less piece of Trash) movement, to talk about ‘donut economics’ and how it relates to circularity. Listen here.

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The first circular shop

The chain’s first fully circular shop opened its doors in Rio de Janeiro, in the Rio Sul mall. The shop’s architecture is based on a circular design, with green areas, partnerships with thrift shops and Eco Estilo, a reverse logistics program. Even if you can’t visit the shop in person, you can find out more about the initiative here.