We are committed to a holistic vision of strategic branding. We reconcile meaning and results through design, revealing the purpose of a brand. Why does it exist, why do we need it.

/ Brand Strategy

We work with collaborative, agile and thorough methodologies that serve the brand goals.

Analyzing what is culturally and socially relevant at the time, conducting interviews, identifying trends and studying new consumer and user behaviors. From the key learnings gathered, we build the strategic foundations for each project in order to achieve a meaningful solution for both the people and the company.

Brand Platform / Brand Essence / Brand Architecture / Brand Value Proposition / Brand Innovation

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/ Brand Narrative

We build a visual narrative that provides recognition, consistency and meaning to the brand, highlighting what makes it unique.

Connecting strategy, design and the brand DNA we create a discourse that represents the brand. An active narrative that sparks conversations, creating an emotional connection capable of encouraging education, stimulation and change.

Brand Storytelling / Brand Language / Brand Ecosystem / Brand Name / Brand Experience

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/ Brand Design

We believe in design as a global language that transforms emotions, values and stories into icons that endure in the collective imaginary.

Our commitment lies in building brands that have meaning for people and help forge a sustainable future. We define visual identity systems that establish solid and consistent emotional links between the relationship of brands and people.

Visual Identity / Pack Design / Digital Design / Retail & Activation / Environmental Design

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CBA Design Spain is part of Ogilvy Spain and WPP, a global communications service leader.

Bolivia St, 68 – 70
08018 Barcelona

Ríos Rosas St, 26
28003 Madrid