50 años de amor por la Taza Roja.
To celebrate the 50th anniversary of Nescafé’s Red Mug, we created five new limited-edition designs to collect, whose graphic codes also extend to various communication and point of sale materials. A memorable event to capture 50 years of love for the Red Mug and enhance its role in the daily life of Spanish homes. An inspiring challenge that aims to generate attraction and modernize the perception of the brand by creating a groundbreaking, vibrant image with personality through its artistic expression.
Over the years, many artistic movements, such as modernism or street art, have connected with people and marked different stages in their lives. That is why we wanted to represent the 50-year history of the Red Mug by capturing artistic trends that have inspired millions of people.
The result is a tribute to the history of the icon through a contemporary interpretation, giving the design its own meaning and linking it conceptually around the 50th anniversary from an aesthetic that empathizes with consumers. In short, five collector’s pieces developed from simplicity and joy, while preserving the iconicity of the brand.