WE INNOVATE WITH

COLLABORATION AND AGILITY

in Sprint Mode™

/ Why Sprint Mode™?

Your consumers and competitors are evolving faster than ever, and the old ways of working have become too linear and too long.

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At CBA we’ve reinvented the typical design innovation process. We’ve spent three years adapting methodologies from Silicon Valley to meet the needs of design projects, culminating in our Sprint Mode™ service.

/ Our service

Sprint Mode™ is a collaborative and agile service, infusing speed into your design strategy, to find solutions with maximum efficiency.

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/ Our Philosophy

Beyond methodology and process, Sprint Mode™ embodies a philosophy. At CBA, we have embraced this mindset, and we are here to help you solve your brand strategy and product development challenges to get you to market quicker. Check out specific types of Sprint Mode™ services we offer below.

Our Sprint Mode™ Menu

01

DESIGN SPRINT

A 5-8 day session conducted in Sprint Mode™, involving collaborative workshops, co-creation, prototyping, and consumer testing. A service, promotion, app, new product launch or product packaging (in short, anything that can be prototyped) can be a good Design Sprint candidate.

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02

Unique Value Proposition (UVP)

Designed to collectively find products and services consumers want, this exercise aims to empathize with the consumer, putting ourselves in their shoes; it focuses on the jobs they have to do, while assessing the pains and gains they face while doing them. Depending on complexity, this is done in 2-3 weeks.

03

Lightning decision jam

An introduction to Sprint Mode™ and a tool to help identify 3 key challenges facing your business/initiative. Each challenge is then validated against an impact/effort scale. We would need 4-8 members from your team to participate. Established brands and start-ups alike could benefit from this Sprint.

04

brand architecture & pillar visualization

A series of 4 workshop-style sessions conducted over 3-4 weeks. The process involves establishing a framework for the brand and creating mood boards to visualize and differentiate pillars. The boards are then used as a tool to help guide creative development.

Watch our 2-minute video!

05

Creative brief sprint

A 1-day session designed to frame your challenge or need, brainstorm possible solutions (in words written on post-it notes), and align on 3 solutions for the design team to execute as a next step in the creative process.

06

brand positioning

A 3-week collaborative process with up to 5 work sessions that aim to define your brand’s positioning, purpose, values and personality. An alternative to this full 3-week development is a 2-3 day work session during which we use the same process to stress test existing positioning.

07

Archetypes game

A proprietary 2-hour online board game that CBA has designed to identify your brand’s archetype. Defining a brand archetype can deepen your brand story and create meaningful connections with consumers, building awareness and loyalty. Our session will give you a valuable and enduring marketing tool. 4-8 players required.

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/ TESTIMONIAL

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they saying.