Business Need / Challenge
Business Need / Challenge
Business Need / Challenge
Concept Ideation
Wild Turkey Generations marks the first time Master Distiller Jimmy Russell (who holds the record for thelongest-tenured active Master Distiller in the world) his son Eddie – also a master distiller and his grandson Bruce Russell, have collaborated on a single whiskey. The result is a combination of impeccable aged bourbons, harmoniously blended to create a liquid with fine layers of complexity.
Concept Ideation
Wild Turkey Generations marks the first time Master Distiller Jimmy Russell (who holds the record for thelongest-tenured active Master Distiller in the world) his son Eddie – also a master distiller and his grandson Bruce Russell, have collaborated on a single whiskey. The result is a combination of impeccable aged bourbons, harmoniously blended to create a liquid with fine layers of complexity.
Concept Ideation
Wild Turkey Generations marks the first time Master Distiller Jimmy Russell (who holds the record for thelongest-tenured active Master Distiller in the world) his son Eddie – also a master distiller and his grandson Bruce Russell, have collaborated on a single whiskey. The result is a combination of impeccable aged bourbons, harmoniously blended to create a liquid with fine layers of complexity.
Packaging Design
Packaging Design
Packaging Design
The idea of ‘a feather in your cap’ – an achievement to be proud of – was a humble and lighthearted idea that allowed us to include our iconic Turkey in a way that was unique to the product story.
The use of 3 feathers, one for each Russell, became an integral part of the design and shines through the liquid from the back of the bottle where they create movement as you move past.
The three signatures on the front, instead of just one master’s signature, highlight the product proposition boldly, providing not one, but three reasons to trust that this whiskey will be something truly exceptional.
The idea of ‘a feather in your cap’ – an achievement to be proud of – was a humble and lighthearted idea that allowed us to include our iconic Turkey in a way that was unique to the product story.
The use of 3 feathers, one for each Russell, became an integral part of the design and shines through the liquid from the back of the bottle where they create movement as you move past.
The three signatures on the front, instead of just one master’s signature, highlight the product proposition boldly, providing not one, but three reasons to trust that this whiskey will be something truly exceptional.
The idea of ‘a feather in your cap’ – an achievement to be proud of – was a humble and lighthearted idea that allowed us to include our iconic Turkey in a way that was unique to the product story.
The use of 3 feathers, one for each Russell, became an integral part of the design and shines through the liquid from the back of the bottle where they create movement as you move past.
The three signatures on the front, instead of just one master’s signature, highlight the product proposition boldly, providing not one, but three reasons to trust that this whiskey will be something truly exceptional.
