Generations of craftsmanship

Concept Ideation, Packaging Design

BUSINESS NEEDS

INDUSTRY

SERVICES

YEAR

2023

A family collaboration that’s full of character
/ Business need / Challenge
Expanding Wild Turkey’s brand leadership with a limited edition, one-of a kind whiskey
/ Business need / Challenge
Expanding Wild Turkey’s brand leadership with a limited edition, one-of a kind whiskey
/ Business Need / Challenge
Expanding Wild Turkey’s brand leadership with a limited edition, one-of a kind whiskey
/ Concept ideation

Wild Turkey Generations marks the first time Master Distiller Jimmy Russell (who holds the record for thelongest-tenured active Master Distiller in the world) his son Eddie – also a master distiller and his grandson Bruce Russell, have collaborated on a single whiskey. The result is a combination of impeccable aged bourbons, harmoniously blended to create a liquid with fine layers of complexity.  

/ Concept ideation

Wild Turkey Generations marks the first time Master Distiller Jimmy Russell (who holds the record for thelongest-tenured active Master Distiller in the world) his son Eddie – also a master distiller and his grandson Bruce Russell, have collaborated on a single whiskey. The result is a combination of impeccable aged bourbons, harmoniously blended to create a liquid with fine layers of complexity.  

/ Concept ideation

Wild Turkey Generations marks the first time Master Distiller Jimmy Russell (who holds the record for thelongest-tenured active Master Distiller in the world) his son Eddie – also a master distiller and his grandson Bruce Russell, have collaborated on a single whiskey. The result is a combination of impeccable aged bourbons, harmoniously blended to create a liquid with fine layers of complexity.  

/ Packaging design
Our goal was to elevate the brand experience and create a positive halo for the portfolio by celebrating the mastery and expertise that the Russell family members bring to Wild Turkey.
/ Packaging design
Our goal was to elevate the brand experience and create a positive halo for the portfolio by celebrating the mastery and expertise that the Russell family members bring to Wild Turkey.
/ Packaging design
Our goal was to elevate the brand experience and create a positive halo for the portfolio by celebrating the mastery and expertise that the Russell family members bring to Wild Turkey.
RESIZE CMP WT Generation Single Image 1 scaled

The idea of ‘a feather in your cap’  – an achievement to be proud of – was a humble and lighthearted idea that allowed us to include our iconic Turkey in a way that was unique to the product story.

The use of 3 feathers, one for each Russell, became an integral part of the design and shines through the liquid from the back of the bottle where they create movement as you move past.

The three signatures on the front, instead of just one master’s signature, highlight the product proposition boldly, providing not one, but three reasons to trust that this whiskey will be something truly exceptional.

The idea of ‘a feather in your cap’  – an achievement to be proud of – was a humble and lighthearted idea that allowed us to include our iconic Turkey in a way that was unique to the product story.

The use of 3 feathers, one for each Russell, became an integral part of the design and shines through the liquid from the back of the bottle where they create movement as you move past.

The three signatures on the front, instead of just one master’s signature, highlight the product proposition boldly, providing not one, but three reasons to trust that this whiskey will be something truly exceptional.

The idea of ‘a feather in your cap’  – an achievement to be proud of – was a humble and lighthearted idea that allowed us to include our iconic Turkey in a way that was unique to the product story.

The use of 3 feathers, one for each Russell, became an integral part of the design and shines through the liquid from the back of the bottle where they create movement as you move past.

The three signatures on the front, instead of just one master’s signature, highlight the product proposition boldly, providing not one, but three reasons to trust that this whiskey will be something truly exceptional.

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You too, seize the opportunity to enhance your branding!

You too, seize the opportunity to enhance your branding!

You too, seize the opportunity to enhance your branding!

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