Centrico

At the heart of Open Banking

BUSINESS NEED

INDUSTRY

SERVICES

YEAR

2020

Building a new brand to tell a story of expertise and vocation for innovation forever dedicated to the support of advanced banking systems, with clarity, simplicity and flexibility.

Centrico was born from the experience and entrepreneurial vision of Sella Group in order to widen its horizons by providing unique core and digital banking solutions, and a wide range of Information Technology and Business Process Outsourcing services both to companies within the Group, banks, fintech companies and other financial players.

Our goal was to describe clearly and uniquely the skills of 130 years, basing it on a structure that expressed an innovative approach and technological services, building a language that is recognizable and easy to expand. The Italian word “Centrico” was chosen as the name because it is simple, easy to remember, and it underlines the brand’s role at the heart of banking systems: Centrico is the IT infrastructure on which financial services for individuals and companies can be constructed.

The brand identity was developed starting from a simple, evocative point of reference: the programming language. An ideal solution for an operation hallmarked by its dedication, expertise and constant attention to its customers. The logo is typographical, evoking the concepts of openness and dynamism by means of the use of three punctuation marks, the bracket on the left, the slash at the centre and the colon on the right.

CBA Design Centrico branding 01
CBA Design Centrico branding 02

A recognizable visual language, easy to use because it is constructed from a small number of elements, which are very simple to handle: the use of a monospaced font, typical of programming languages; the use of punctuation marks, spacing and alignment, defining syntax and a limited colour palette that uses a dark background as another reference to the world of coding.

A modular brand identity, which becomes more empathetic when it tells the new values within the company, thanks to the use of portraits of people at Centrico. And, with its simplicity, it can easily be implemented in different touchpoints.

CBA Design Centrico branding 03

In short, Centrico’s brand identity expresses the essence of a structure created to make state-of-the-art IT solutions for the banking and finance sector, always keeping customers and employees as the main focus.

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