OSENA
A uniquely spiked coconut water for a balanced lifestyle
France
Paris
Your consumers and competitors are evolving faster than ever, and the old ways of working have become too linear and too long.
01
A 5-8 day session conducted in Sprint Mode®, involving collaborative workshops, co-creation, prototyping, and consumer testing. A service, promotion, app, new product launch or product packaging (in short, anything that can be prototyped) can be a good Design Sprint candidate.
02
Designed to collectively find products and services consumers want, this exercise aims to empathize with the consumer, putting ourselves in their shoes; it focuses on the jobs they have to do, while assessing the pains and gains they face while doing them. Depending on complexity, this is done in 2-3 weeks.
03
An introduction to Sprint Mode® and a tool to help identify 3 key challenges facing your business/initiative. Each challenge is then validated against an impact/effort scale. We would need 4-8 members from your team to participate. Established brands and start-ups alike could benefit from this Sprint.
04
A series of 4 workshop-style sessions conducted over 3-4 weeks. The process involves establishing a framework for the brand and creating mood boards to visualize and differentiate pillars. The boards are then used as a tool to help guide creative development.
Watch our 2-minute video!
05
A 1-day session designed to frame your challenge or need, brainstorm possible solutions (in words written on post-it notes), and align on 3 solutions for the design team to execute as a next step in the creative process.
06
A 3-week collaborative process with up to 5 work sessions that aim to define your brand’s positioning, purpose, values and personality. An alternative to this full 3-week development is a 2-3 day work session during which we use the same process to stress test existing positioning.
07
A proprietary 2-hour online board game that CBA has designed to identify your brand’s archetype. Defining a brand archetype can deepen your brand story and create meaningful connections with consumers, building awareness and loyalty. Our session will give you a valuable and enduring marketing tool. 4-8 players required.
Learn more about the A-Game here!
"Partnering with CBA to develop our portfolio architecture in Sprint Mode® has been a new and effective way for us to work. Being able to work together remotely from the very beginning, highlighted key questions and challenges that helped us course correct immediately without losing time. We were able to focus our efforts and align more quickly and efficiently at this critical stage before starting the design work."
"Working with CBA using their Sprint Mode® methodology has allowed us to collaborate with our teams from various locations in ways that previously would have been complicated, costly and require a scheduling miracle. We have been able to share global insights and conduct real-time decision making in a way that’s inclusive, easy and surprisingly entertaining."
“Working with the CBA team was my secret weapon while building a marketing function from scratch. From value proposition design to brand strategy to architecture and naming, they helped our team create foundational assets that set Brightseed up for success. Without collaborating remotely in Sprint Mode® I would not have been able to scale marketing in such an efficient and inspiring way.”
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