NESCAFÉ PUTS THE ACCENT ON THE COFFEE EXPERIENCE
WITH HEART IN
THE HEART OF LATAM
A window onto innovation
A man's world
CBA is supporting the strategic repositioning of Nescafé and has developed its new global brand identity system.
Previously General Manager of the Packaging Department, Anne Malberti becomes General Manager of all CBA France’s activities. Olivier Auroy joins the team as Business Director, with a focus on Corporate Branding.
Growing economy, a recognized creativity and a young and dynamic population: Brazil and Latin America have been identified as a beneficial area for the CBA network development who settled in this region creating a joint-venture with the Brazilian agency B+G (BmaisG).